Microsoft Office brand design

Under the creative direction of Douglas Montague and talented team mates like David Buddenhagen, we reevaluated the principles for photography, imagery and voice. This comprehensive work constituted the singular most important effort during a time when the Office brand was reinvented from the ground up.

Art Direction | Brand Design | Image Strategy

An in-house team of four was in charge of formulating marketing guidelines, tonality and brand elements. I lead the creation and formulation of brand illustration, iconography and the packaging design for retail products. I also co-lead the transformation of Microsoft photography style.

Office and Office 365 became simpler, more sophisticated, and it reflected a unified Microsoft, and connected with a global audience. It also differentiated Microsoft solutions from new and fierce competitors as a "state of the art" productivity suite.