"Decades of fire suppression and clear cutting in the western United States have produced forests overgrown with small diameter trees creating thickets that choke out biodiversity and act like a tinderboxes. This inflammatory mix results in forests in constant danger of mega fires, destroying property, wildlife and water supplies, and potentially devastating whole human and non-human communities."
We created a brand system that is scalable and is designed to address the different target groups including the general public, state authorities, ecologists and land owners.
The Fires Next Time is an immersive experience that aims to educate the public about factors that affect the future of the forests and their vulnerability to hotter fires than normal. These exhibits will take place in airports and other places.
The Living Forests project is designed to promote ecological function by selectively cutting young, small diameter trees, restoring ground cover and leaving all the big old ones to preserve variable forest structure.
