Skype brand expression

I was part of the Skype Brand Experience team as an Art Director and had the opportunity to work with one of the most fun brands I had ever worked with. At the time, Skype had a very expressive brand system that genuinely represented the product that pioneered free audio and video communications across the planet.

Art Direction | Creative Direction | Brand Design | Illustration

With over 400 million users, Skype became the most loved chat and video call app, before other similar products became part of the fabric of daily communications for life and work.

I lead the creation of brand assets like photography, color theory, illustration, iconography and other imagery. I also lead a variety of marketing efforts around the world including brand activations, events, and international partnership campaigns with brands like Spotify, and others.