Brand vision for Microsoft Visual Studio

As an associate creative director for the Developer Division at Microsoft, I help envision product expressions that ladder up with the Microsoft brand, as well as serving as a conduit for the rapidly evolving technology that developer tools can bring, including integrations with the cloud as well as AI features that are exciting and make the Microsoft Visual Studio family of products one of the most relevant tools that our civilization has invented.

Creative Direction | Brand Design | Image Strategy

As a set of products that is over two decades old, a sense of openness, sophistication and ease of use, is one of the central aspirations of the brand expression.

In my role as art and creative director, I strive for brand elements that reinforce the Microsoft brand and create imagery that represents the products in artistic ways that allude to fluidity, human-led principles, modernity and potential.