Microsoft Developer marketing pages

My current role in the Developer Division includes the design of several pages catered to developers. In an effort to consolidate developer tools in a visual expression that aims to shorten the gaps between the different tools and services, we develop pages whose appeal is much broader than the archetype developer, dark mode, code driven artwork. We want developer tools to feel accessible and easy.

Creative Direction | Brand Design | Web Design

Creative direction: Andrés Pacheco | 3D Illustrations: Sarah Kim

Motion graphics for web page

One of the objectives of this work is to target developers at all levels. To do that, it is necessary to challenge some stereotypes and assumptions about this audience, making the brand expression more lighthearted, engaging and human.

Dark and light themed illustrations

Three dimensional illustrations and motion are part of the fun, embracing and adapting attributes of Microsoft Fluent. With the help of talented in-house 3D designers, UI designers, content designers and others, we have made these pages feel more cohesive and relevant to audiences who want to know more about Microsoft tools for developers as well as dive directly into their respective learning paths.